Rysing Youth Ice Cream is an ice cream shop located in the heart of Baltimore’s Inner Harbor. It is an enterprise of The Choice Jobs Program from UMBC. The shop empowers local Baltimore youth by offering them valuable first-job experiences in a secure, nurturing environment while providing income.

As the designer, I worked with The Choice Jobs Program to re-brand this ice cream shop by developing a new logo, signage, color palette, and typography. This new visual identity draws inspiration from The Choice Jobs Program logo. The color palette pulls from UMBC’s accent color, AOK Teal. Deliverables included: logo variations, large format signage, color palette, typography, and t-shirt designs.

Creative Director: Jim Lord. Production: Alpha Graphics Production. Designer: Marissa Clayton.

Services: Branding, Typography, Large Format Printing, Environmental Graphics, Apparel