Rysing Youth Ice Cream, located in Baltimore’s Inner Harbor, is an enterprise of UMBC’s Choice Jobs Program, offering local youth valuable first-job experiences. I rebranded the ice cream shop, creating a new logo, signage, color palette, typography, and t-shirt designs. The identity draws inspiration from The Choice Jobs Program logo and UMBC’s AOK Teal accent color.

Creative Director: Jim Lord. Production: Alpha Graphics Production. Graphic Designer: Marissa Clayton. Photography: Marlayna Demond and Marissa Clayton.

Services: Branding, Logo design, Typography, Large Format Printing, Environmental Graphics, Apparel, Vector Illustration